Feng Shui is based on a three thousand year old Chinese tradition. It is the science of organizing space. It helps in maintaining the equilibrium between the energies of various natural elements. Every businessman wants his retail store to have an atmosphere indicating style and comfort. They want the customers to feel good about spending their money in the store.
Feng Shui has the power to inculcate these characteristics in a retail store. Making a strong first impression is very important. Special attention should be paid to the store entry as it represents how the world sees the store. It should give a unobstructed and easy access to the customers. The area around the entrance should have lush plants, aquariums, fountains or artwork. A clean and subtle smell should come from the vicinity of the entrance.
Lighting should be done in such a way that it influences the customer’s psychology. For example, by making some parts of the shop can be brighter than others, several points of interest can be created and the customers feel drawn to different locations in the store. The flow of energy should be smooth so that cash flow, creativity, health and career do not suffer. The showroom should be a reflection of the element it is part of.
According to Feng Shui, the world is made up of 5 basic elements namely wood, water, metal, earth and fire. For instance, a jewelry store belongs to the element of metal. Once a person establishes the store's energy type, he can then select the color for it. All the items should be placed in the store according to their association with the basic elements. The left corner of the store is considered a favorable position for any important activity.
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